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17-20 october 2017
Epernay - Le Millesium

British and Italian sparkling wines looking for legitimacy

Somehow far away from the concerns of Champagne, British and Italian authorities are using different means to attain the same objective: establishing, reinforcing, and protecting the growing fame of their sparkling wine production. The Italians see this as a police matter, whereas the British conceive it more as a brand name issue. Isn’t it just the perfect combination of what Champagne is also fighting for?

WineBusiness – July 18th 2013