With new launches, different price ranges and diverse target public, wineries expect to reach December enjoying a nearly 50% boost in consumption. In this article, some wineries anticipate how they will come on the market the coming months.
Numbers speak for themselves. Sales of sparkling wines grew by 10% during the first half of this year, compared with the same period of 2012, and over 2,500,000 liters were sold just in June. There are more and more people adopting sparklers in all occasion, gaining more ground among Argentine consumers. In 2012, sales of this product amounted to 41,585.54 hl and a turnover of USD 22,797,720, enjoying a 2.18% increase by volume and 14.35% by value, versus 2011. The main destinations for this product were Brazil, Chile, Venezuela, Uruguay, United States, Colombia, Japan, Peru, and Paraguay among others, according to the INV (National Institute of Viticulture).
As the INV revealed, the Argentine market has 75% of the consumption concentrated in dry sparkling wines, like Extra Brut. Nonetheless, the higher boost is registered in the ranges of Brut Nature or sweet, widely demanded too. Other sector climbing positions in the past few years is rosé sparkling wine, the favorite among women.
The industry closed 2012 with 55 millions of bottles sold and sales sustained during 12 months. This way, sparkling wines managed to consolidate as “the only wine in bottle showing a fast and sustained growth, phenomenon given due mainly to consumption trends,” according to a recent report from the International Wine & Spirit Research (IWSR).
All the consulted wineries intend between 70% and 80% of their production for the domestic market, with prices going from ARS 50 to ARS 350, depending on the variety, style and brand of the sparkler.
As regards the foreign market, the prices of this product vary between USD 12 and USD 25.
November 20, 2013 by Claudia Ortiz - www.winesur.com