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17-20 october 2017
Epernay - Le Millesium

Why Not Have Champagne Every Day?

The adage “when in Rome” usually applies to travel, but since Miami is such a melting pot, with cultural norms blending from all over the globe, you get to pick and choose your traditions. Maybe that’s the subtext for our love of Champagne—we follow the lead of the French, who, amazingly, consumed a whopping 175 million bottles in 2012, as compared to the US’s 18 million, according to the Comité Interprofessionnel du Vin de Champagne (CIVC).

« Even as US consumption has been on the rise for the past four years, the gap lies in a difference of mentality« , says Enguerrand Baijot, managing director at Lanson International Americas. “Americans reserve Champagne for special occasions, whereas the French don’t need a special reason to celebrate life. It can be every day.” Of course, we all know Miami may be the most eclectic of our nation’s cities, and with our ethnic mix, an array of international cuisines, and a backdrop that appeals to all senses, life is one big celebration with or without the bride, championship trophy, or diploma.

Here, the Champagne tide is definitely starting to turn. More restaurants are serving better bubbly in wine glasses than ever before, allowing it room to open up and offer bouquet. Mixologists use it to add life and effervescence to cocktails, and companies like Moët & Chandon with its Moët & Chandon Imperial encourage us to drink it poolside over ice. “Americans are discovering that Champagne has a place at the table year-round, and can be enjoyed throughout the entire meal,” says Donae Burston, regional marketing director at Moët & Chandon.

Ocean Drive / February 2014